A bit about me
After discovering at school that all I could do was draw I happily trotted off to Art College and became a Graphic Designer. Ten years of running other people’s design studios taught me that perhaps I could do better running my own. So in 1988 I did just that.
It seemed to go quite well. Within a year I was designing global packaging and branding for Oral-B, then Gillette and Duracell. After that it went ballistic so I employed a bunch of designers, and added more clients like Procter & Gamble, 3M and GlaxoSmithKline.
Then a little company called Hasbro came along and suddenly we became pretty good at designing toys and games as well. Word spread and we became quite the tour de force in the entertainment world.
30 years later, running a big agency had lost its appeal. Too many plates to keep spinning. Too much stress. So now there’s just me and a bunch of exceptionally gifted freelance illustrators and 3D artists I’ve collected along the way.
How does that help you? Well, I’m still crackers about creating great design (see how I avoided the ‘passionate’ word there). With hardly any overheads you get all my branding experience with none of the big agency costs. At a time when, let’s face it, budgets are very tight. And the one thing I’ve always been good at (if I say so myself) is creating ground-breaking, exceptional global branding and packaging that really stands out on shelf. That really sells stuff.
So that’s my story. Do have a look at my recent work. Let me know what you think. And if you’d like to be part of Go Ballistic’s next chapter, give me a call. You won’t regret it.