FLAIR
Cool Cardz
Initially Go Ballistic created a stand-alone pack design aimed squarely at the young girl arts and crafts sector with an emphasis upon glitz and glamour.
This has subsequently been rolled out under many different licenses, including Shopkins, Mickey & Friends, Princesses and Hello Kitty, all held within Flair's umbrella brand of 'Cool Create'.
The main product illustration (shown below) was styled to deliberately pull away from the usual 'product photo' to create a more contemporary and relevant look.
