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Just to prove I can design for the boy's toys market as well!
Once more this demonstrates my approach to pack design: maximum shelf impact and simplicity on the front of pack, lots of drama and gameplay with relevant and believable model photography, but don't tell the whole story. 
Then continue and expand the storytelling on the back of pack. This approach will work whether the customer is in store or browsing through multiple images on Amazon.
You just need to get the correct pricepoint!

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