HASBRO
Scrabble Junior
If you live in Europe you might not know that Hasbro owns the rights to the Scrabble brand in the US and Canada: this brand development project aimed to modernise the brand's approach to its junior players.
Go Ballistic introduced four new 'playing tile' characters, both as actual 3D-moulded movers and illustrated on-pack with lively, fun-filled personalities.
As usual, we handled all initial concepts, branding, pack and gameboard designs plus character development, illustration and final artwork.
