HASBRO
Scrabble Junior
If you live in Europe you might not know that Hasbro owns the rights to the Scrabble brand in the US and Canada: this brand development project aimed to modernise the brand's approach to its junior players.
Go Ballistic introduced four new 'playing tile' characters, both as actual 3D-moulded movers and illustrated on-pack with lively, fun-filled personalities.
As usual, we handled all initial concepts, branding, pack and gameboard designs plus character development, illustration and final artwork.
![](https://cdn.myportfolio.com/9cacf803-1fcd-40d7-a99b-4989f0d6b642/dd0d886c-22a1-48a7-b406-1674430ec5f7_rw_1920.jpg?h=792e0000eb67a25cea7802c60280a0cd)
![](https://cdn.myportfolio.com/9cacf803-1fcd-40d7-a99b-4989f0d6b642/1deb0e5d-1ef8-4176-939a-eb255376e6c4_rw_1200.jpg?h=70c6270c8a4dd07dd921ece3ed0ff42b)
![](https://cdn.myportfolio.com/9cacf803-1fcd-40d7-a99b-4989f0d6b642/4630dcef-917b-4613-a588-102de399b3f8_rw_1920.jpg?h=3b6aa16c494354f7adf12b5fadc13a7d)